Crafting Words

Creating brand ambassadors one story at a time
    Empty shell with no content

    Don't be the company left behind by search engines

  • Man holding glowing tablet

    Make your website work hard

    So you have a shiny website. Whether it was commissioned by an expensive design agency, or your niece put it together in exchange for sweets, it needs content. Lots of content.

    The more focused your content, the more value it delivers. And, crucially, every word is consumed by search engines. If search engines bite into your content and come up empty, they have nothing of importance to display, so nobody can find what makes your business unique.

  • Woman watering plant

    We write amazing content. Just for you

    Our expertise is diving into your business and exposing what makes it great. Not once, but regularly writing news stories that resonate with readers and make search engines sit up and take notice.

    Plants need care and water to grow. Likewise, your website needs care and content to flourish. Let us take the hassle out of content creation for you.

  • Packages to suit your budget

    • Starter

      Introductory package

      • Business analysis consultation
      • 1 in-depth news post per month
      • A phone call away to chat or meet up
    • BEST VALUE

      Value

      As Starter, with:

      • Social platform review / recommendations
      • 2 in-depth news posts per month
      • Social posts to promote the articles

    • Premium

      As Value, with:

      • 4 in-depth news posts per month
      • Ongoing SEO site analysis / recommendations
      • Content marketing campaign implementation

    Don't see a package that suits, or want something more customized? No problem. Just get in touch to discuss your requirements. We're the go-to content service in Leeds and love meeting up to chat if you're local.

See also

Should copywriters worry about AI?
Artificial intelligence glassy screen with words on it

It seems impossible to read any piece of news or launch any app without the latest “AI” buzzword featuring heavily. Since machines are allegedly learning faster, should we be worried our jobs are next?
Pros and cons of social channels
Social media icons swirling round a man using a laptop

Some companies post solely on social media. Some cross-post, others curate and tweak. Some post to their website blog too. But which is the best strategy?
How to lose customers fast: social post every day
Painting 'bye' in lipstick on a mirror

Are you haemorrhaging customers? No idea why? Check your posting frequency and dial it back a little.
Why focusing on engagement numbers is only 6.25% of the story
Drawing upward arrow indicating growth on a chart on glass

There’s a lot of hype about boosting engagement using analytics and advertising, but does it work? It depends if you ask analytics providers or businesses at the sharp end.
Case study: Mark Goodwin Pianos
Mark Goodwin in his Manchester piano showroom

If you need a primer on how to approach business, and content marketing in particular, look no further than Mark Goodwin Pianos. This case study highlights some of the facets of his ethos and marketing methods that translate into trust signals for existing and new customers alike.
Stamping out waffle, one site at a time
Man in fake moustache, eyebrows and glasses with cigar

With thousands of businesses vying for your business, how do you know who to trust? To demonstrate, here are some less-than-ideal examples of content fails to help you appreciate there’s a better way to write content for humans.