It seems impossible to read any piece of news or launch any app without the latest “AI” buzzword featuring heavily. Since machines are allegedly learning faster, should we be worried our jobs are next?

Some companies post solely on social media. Some cross-post, others curate and tweak. Some post to their website blog too. But which is the best strategy?

Are you haemorrhaging customers? No idea why? Check your posting frequency and dial it back a little.

There’s a lot of hype about boosting engagement using analytics and advertising, but does it work? It depends if you ask analytics providers or businesses at the sharp end.

If you need a primer on how to approach business, and content marketing in particular, look no further than Mark Goodwin Pianos. This case study highlights some of the facets of his ethos and marketing methods that translate into trust signals for existing and new customers alike.

With thousands of businesses vying for your business, how do you know who to trust? To demonstrate, here are some less-than-ideal examples of content fails to help you appreciate there’s a better way to write content for humans.