Articles
-
Why the world needs better content, not more content
Tired of scrolling past endless and meaningless Facebook ads promising to change your life? Or clicking on the latest ‘shocking’ headline and discovering it isn’t all that shocking? Your customers are too. Find out how to improve audience engagement with more focused content. And less of it.
-
Why you should show, not tell, for effective content marketing
There’s an adage in storytelling circles: show, don’t tell. Telling people something is clumsy. Meaningless. Insincere. Showing people instead leaves a lasting impression, as it engages emotional areas of the brain. This can be used to your advantage to sell to your customers.
-
Need to attract customers but no time to write content?
We hear you. And we can help. Whether you need assistance with the actual writing process or simply inspiration to go and create your own content, we’ll do what we can to steer you towards the type of content that will do your business proud.
-
Why timing social media posts is wasted effort
Any search on the topic of timing social media posts will reveal an array of often conflicting information. Save yourself the bother and follow the advice in this article to boost engagement instead.
-
What is content marketing?
If you want to know more about what content marketing is, look no further than this very article: it’s an example brimming with it!
-
Why you might not need a website as badly as you think
Discover why the phrase “I need a website” strikes fear into the hearts of web designers the world over. And if it doesn’t, it should.