It seems impossible to read any piece of news or launch any app without the latest “AI” buzzword featuring heavily. Since machines are allegedly learning faster, should we be worried our jobs are next?

Some companies post solely on social media. Some cross-post, others curate and tweak. Some post to their website blog too. But which is the best strategy?

Are you haemorrhaging customers? No idea why? Check your posting frequency and dial it back a little.

There’s a lot of hype about boosting engagement using analytics and advertising, but does it work? It depends if you ask analytics providers or businesses at the sharp end.

If you need a primer on how to approach business, and content marketing in particular, look no further than Mark Goodwin Pianos. This case study highlights some of the facets of his ethos and marketing methods that translate into trust signals for existing and new customers alike.

With thousands of businesses vying for your business, how do you know who to trust? To demonstrate, here are some less-than-ideal examples of content fails to help you appreciate there’s a better way to write content for humans.

Tired of scrolling past endless and meaningless Facebook ads promising to change your life? Or clicking on the latest ‘shocking’ headline and discovering it isn’t all that shocking? Your customers are too. Find out how to improve audience engagement with more focused content. And less of it.

There’s an adage in storytelling circles: show, don’t tell. Telling people something is clumsy. Meaningless. Insincere. Showing people instead leaves a lasting impression, as it engages emotional areas of the brain. This can be used to your advantage to sell to your customers.

We hear you. And we can help. Whether you need assistance with the actual writing process or simply inspiration to go and create your own content, we’ll do what we can to steer you towards the type of content that will do your business proud.

Any search on the topic of timing social media posts will reveal an array of often conflicting information. Save yourself the bother and follow the advice in this article to boost engagement instead.