Articles tagged with 'Branding'

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Should copywriters worry about AI?
Artificial intelligence glassy screen with words on it

It seems impossible to read any piece of news or launch any app without the latest “AI” buzzword featuring heavily. Since machines are allegedly learning faster, should we be worried our jobs are next?

Pros and cons of social channels
Social media icons swirling round a man using a laptop

Some companies post solely on social media. Some cross-post, others curate and tweak. Some post to their website blog too. But which is the best strategy?

How to lose customers fast: social post every day
Painting 'bye' in lipstick on a mirror

Are you haemorrhaging customers? No idea why? Check your posting frequency and dial it back a little.

Why focusing on engagement numbers is only 6.25% of the story
Drawing upward arrow indicating growth on a chart on glass

There’s a lot of hype about boosting engagement using analytics and advertising, but does it work? It depends if you ask analytics providers or businesses at the sharp end.

Stamping out waffle, one site at a time
Man in fake moustache, eyebrows and glasses with cigar

With thousands of businesses vying for your business, how do you know who to trust? To demonstrate, here are some less-than-ideal examples of content fails to help you appreciate there’s a better way to write content for humans.

Why the world needs better content, not more content
Truck laden with scrap

Tired of scrolling past endless and meaningless Facebook ads promising to change your life? Or clicking on the latest ‘shocking’ headline and discovering it isn’t all that shocking? Your customers are too. Find out how to improve audience engagement with more focused content. And less of it.