Articles tagged with 'Marketing'

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Should copywriters worry about AI?
Artificial intelligence glassy screen with words on it

It seems impossible to read any piece of news or launch any app without the latest “AI” buzzword featuring heavily. Since machines are allegedly learning faster, should we be worried our jobs are next?

Case study: Mark Goodwin Pianos
Mark Goodwin in his Manchester piano showroom

If you need a primer on how to approach business, and content marketing in particular, look no further than Mark Goodwin Pianos. This case study highlights some of the facets of his ethos and marketing methods that translate into trust signals for existing and new customers alike.

Why you should show, not tell, for effective content marketing
Man singing into a megaphone

There’s an adage in storytelling circles: show, don’t tell. Telling people something is clumsy. Meaningless. Insincere. Showing people instead leaves a lasting impression, as it engages emotional areas of the brain. This can be used to your advantage to sell to your customers.

What's your company story?
Stuffed teddy bear standing out among others

Our speciality is giving local businesses like yours the opportunity to connect your customers and brand through carefully crafted content and imagery.