Should copywriters worry about AI?
It seems impossible to read any piece of news or launch any app without the latest “AI” buzzword featuring heavily. Since machines are allegedly learning faster, should we be worried our jobs are next?
Case study: Mark Goodwin Pianos
If you need a primer on how to approach business, and content marketing in particular, look no further than Mark Goodwin Pianos. This case study highlights some of the facets of his ethos and marketing methods that translate into trust signals for existing and new customers alike.
Why you should show, not tell, for effective content marketing
There’s an adage in storytelling circles: show, don’t tell. Telling people something is clumsy. Meaningless. Insincere. Showing people instead leaves a lasting impression, as it engages emotional areas of the brain. This can be used to your advantage to sell to your customers.
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