Should copywriters worry about AI?
It seems impossible to read any piece of news or launch any app without the latest “AI” buzzword featuring heavily. Since machines are allegedly learning faster, should we be worried our jobs are next?
Pros and cons of social channels
Some companies post solely on social media. Some cross-post, others curate and tweak. Some post to their website blog too. But which is the best strategy?
How to lose customers fast: social post every day
Are you haemorrhaging customers? No idea why? Check your posting frequency and dial it back a little.
Why focusing on engagement numbers is only 6.25% of the story
There’s a lot of hype about boosting engagement using analytics and advertising, but does it work? It depends if you ask analytics providers or businesses at the sharp end.
Why the world needs better content, not more content
Tired of scrolling past endless and meaningless Facebook ads promising to change your life? Or clicking on the latest ‘shocking’ headline and discovering it isn’t all that shocking? Your customers are too. Find out how to improve audience engagement with more focused content. And less of it.
Why timing social media posts is wasted effort
Any search on the topic of timing social media posts will reveal an array of often conflicting information. Save yourself the bother and follow the advice in this article to boost engagement instead.