It seems impossible to read any piece of news or launch any app without the latest “AI” buzzword featuring heavily. Since machines are allegedly learning faster, should we be worried our jobs are next?

If you need a primer on how to approach business, and content marketing in particular, look no further than Mark Goodwin Pianos. This case study highlights some of the facets of his ethos and marketing methods that translate into trust signals for existing and new customers alike.

With thousands of businesses vying for your business, how do you know who to trust? To demonstrate, here are some less-than-ideal examples of content fails to help you appreciate there’s a better way to write content for humans.

There’s an adage in storytelling circles: show, don’t tell. Telling people something is clumsy. Meaningless. Insincere. Showing people instead leaves a lasting impression, as it engages emotional areas of the brain. This can be used to your advantage to sell to your customers.

We hear you. And we can help. Whether you need assistance with the actual writing process or simply inspiration to go and create your own content, we’ll do what we can to steer you towards the type of content that will do your business proud.

Discover why the phrase “I need a website” strikes fear into the hearts of web designers the world over. And if it doesn’t, it should.

Our speciality is giving local businesses like yours the opportunity to connect your customers and brand through carefully crafted content and imagery.