Crafting Words
Pros and cons of social channels
Some companies post solely on social media. Some cross-post, others curate and tweak. Some post to their website blog too. But which is the best strategy?
How to lose customers fast: social post every day
Are you haemorrhaging customers? No idea why? Check your posting frequency and dial it back a little.
Why focusing on engagement numbers is only 6.25% of the story
There’s a lot of hype about boosting engagement using analytics and advertising, but does it work? It depends if you ask analytics providers or businesses at the sharp end.
Case study: Mark Goodwin Pianos
If you need a primer on how to approach business, and content marketing in particular, look no further than Mark Goodwin Pianos. This case study highlights some of the facets of his ethos and marketing methods that translate into trust signals for existing and new customers alike.
Stamping out waffle, one site at a time
With thousands of businesses vying for your business, how do you know who to trust? To demonstrate, here are some less-than-ideal examples of content fails to help you appreciate there’s a better way to write content for humans.
Why the world needs better content, not more content
Tired of scrolling past endless and meaningless Facebook ads promising to change your life? Or clicking on the latest ‘shocking’ headline and discovering it isn’t all that shocking? Your customers are too. Find out how to improve audience engagement with more focused content. And less of it.